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Exploring Thermodynamics with GLASSX
In the summer of 2011, jib was approached by GreenLite Glass in Vancouver with a unique opportunity to assist them in developing product messaging and collateral for a revolutionary new product called...
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The process of naming a company
One of the toughest exercises we encounter as an agency is coming up with a new name for a company. Clients come to us to develop brands all the time, it’s one of our strong suits. However, coming up...
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Rise of the Rednecks
What the people of the south can teach us about content marketing Where have all the beautiful people gone? These days Kardashians are a distant memory and the Housewives can’t muster enough of an...
View ArticleTrademarks: How to Protect your Brand
What’s in a name? While a rose by any other name may smell as sweet, losing your branding to a competitor stinks. You work hard for your brand and to maintain your reputation in the cyber world. Don’t...
View ArticleUsing Colour Psychology to Boost your Brand
There’s a reason why hospitals are predominantly painted in pastels, why presidential candidates wear blue ties and why brothels sport red lights; colours inspire confidence, stimulate the senses and...
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4 Amazing Ways to Repurpose Your Content [Tips]
Ad-addled audiences the world over tend to switch right off the minute you start to market at them. And that’s why content marketing is king. With content marketing, you don’t actually market to...
View ArticleAn Insider’s Guide to Authentic Marketing
Truly epic marketing is authentic. Whether you are selling a look or a lifestyle, anything short of the real thing feels disingenuous. Even those ‘real people’ adverts are awkward (we’re looking at...
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Why Everyone Should buy a Matcha Tea Company
Why would a perfectly happy little boutique advertising agency buy a tea company? That’s not what we do! Most of us who work there haven’t even tried matcha tea so what gives? What Does Matcha Tea have...
View ArticleThe process of naming a company
One of the toughest exercises we encounter as an agency is coming up with a new name for a company. Clients come to us to develop brands all the time, it's one of our strong suits. However, coming up...
View ArticleRise of the Rednecks
Where have all the beautiful people gone? These days Kardashians are a distant memory and the Housewives can’t muster enough of an audience to cover their hair and makeup costs. Instead our new reality...
View ArticleTrademarks: How to Protect your Brand
What’s in a name? While a rose by any other name may smell as sweet, losing your branding to a competitor stinks. You work hard for your brand and to maintain your reputation in the cyber world. Don’t...
View ArticleUsing Colour Psychology to Boost your Brand
There’s a reason why hospitals are predominantly painted in pastels, why presidential candidates wear blue ties and why brothels sport red lights; colours inspire confidence, stimulate the senses and...
View Article4 Amazing Ways to Repurpose Your Content [Tips]
Ad-addled audiences the world over tend to switch right off the minute you start to market at them. And that’s why content marketing is king. Here are 4 ways to get the most out of your existing...
View ArticleAn Insider’s Guide to Authentic Marketing
Truly epic marketing is authentic. Whether you are selling a look or a lifestyle, anything short of the real thing feels disingenuous. Even those ‘real people’ adverts are awkward (we’re looking at...
View ArticleWhy Everyone Should buy a Matcha Tea Company
Why would a perfectly happy little boutique advertising agency buy a tea company? That’s not what we do! Most of us who work there haven’t even tried matcha tea so what gives? The post Why Everyone...
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